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WHAT IS IT? Frizz-Glaze Cream By Kérastase is an anti-frizz styling cream for thick, frizzy hair. It is enriched with glycerin, hyaluronic acid, glycolic acid and wild rose in oil to deliver up to 4 days frizz-less blow-out even in high humidity and heat conditions. With its creamy texture and silicone-free formula, this anti-frizz styling cream: enhance shine, nourishes, smooths, absorbs frizz and fly-aways for a smoothy, bouncy, glossy end look. The perfect daily superhero for waterproof & frizz-free hair Apply on wet lengths. Blow dry. Experience a luxurious blend where vibrant citrus notes intertwine with rich, signature floral bouquets. FRIZZ-GLAZE CREAM BENEFITS : Up to 76% instant frizz reduction* Thick, frizzy hair protection against frizz in hight humidity and heat conditions. Ensures a flawless lasting blowout, no matter the weather Hair is so smooth; you won’t stop passing your fingers through it *Instrumental test after application of “”Frizz Glaze cream”” WHO IS IT FOR? For thick, frizzy hair SHINE & SMOOTHNESS PERFECT EQUATION : Smoothness & Shine is a precise equation : it’s all about the mathematical balance between CLEANLINESS + CARE + FIBER ALIGNEMENT : It is key to clean the hair without stripping it of its shine. To provide care that creates a perfect reflective hair surface, without weighing it down or blurring it’s shine. And finally, to align all hair fibers to maximize light reflection. BUSINESS OPPORTUNITY Did you know that shine is the N°2 expected benefit among Gen Z ? Their dream hair is shiny, smooth but always bouncy with a natural mouvement. Sounds like a Paraxode, but with a perfect equation of Cleanliness, Care, Fiber alignment, Gloss Absolu will give younger consumer dreamy, glossy, bouncy hair, with no weigh down. SERVICE FUSIO DOSE : To get that extra gloss, or extra anti-frizz protection, pair Gloss Absolu routine with a special blend of Fusio Dose in-salon.
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